Case Study – Reiss

Header Reiss S
Header reiss SM

Reiss is an iconic British fashion brand recognised around the world.

Reiss navigation redesign increases revenue by 9.64%

Key challenges

The team at Reiss are on a mission to simplify and constantly improve their online user experience. REO’s analysis backed up what Reiss believed, namely that the user journey was confusing and convoluted.

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Our solutions

The CRO specialists at REO began by researching and analysing the user journey. Following this, priority was given to improving the top navigation to streamline the customer journey. The CRO team experimented with the navigation by removing duplicated content, aiming to increase engagement and drive users deeper into the Reiss website.

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View the different designs:

  • Before
  • After


  • 9.64% Increase in revenue
  • 2.12% Increase in sales

REO’s experimentation strategy quickly lifted engagement and encouraged users to explore the more lucrative sections of increasing both sales & revenue.

Our contributions

  • User Experience analysis
  • Design
  • Experimentation
  • CRO
  • Strategy
  • KPIs & Reporting

View our services

The tech partners used

REO is an agency that adapts to your needs & learns quickly

“We were really impressed with the team at REO – from the consultants that helped us devise experimentation ideas, to the UI designers that made the changes. The results we achieved were great and I look forward to working with REO to make impactful changes to the Reiss website.”


  • 1971 First store opens
  • 160 Stores in 15 countries
  • £186M Revenue

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Let’s work together.

We’re happy to discuss your digital experience and answer any questions.